Diploma in Strategic Management (Marketing)
Introduction
The qualification covers key areas of management such as Finance, HR, Marketing and Personal Development and prepares learners for a range of careers. It also provides entry to an MBA top-up at a range of universities in the UK and overseas. The qualification typically takes 9 months full-time study to achieve and is considered by many to be SACL's flagship product.
This is a core qualification available to existing and interested centres of SACL.
Grading
This qualification is graded at Pass or Fail.
Advanced learner loans available in the UK
Delivery Mode
This qualification can be delivered either in the classroom, via distance learning or blended.
Typical Age
This qualification is designed for learners who are typically aged 19 and above.
Entry Criteria
SACL requires no prior qualifications to study Level 7 Diploma in Strategic Management (Marketing)
Learners taking the Marketing Pathway take two of the five core units and the two of the three units from the Marketing Pathway.
| Unit Name | Unit Aims | Credits | Mandatory |
|---|---|---|---|
| Strategic Planning | The aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan. | 15 | Yes |
| Finance for Strategic Managers | The learners will develop knowledge, understanding and skills that will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making. | 15 | Yes |
| Research for Strategic Development | The aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management. | 15 | Yes |
| Organisational Behaviour | The aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency. | 15 | Yes |
| Personal Development for Leadership and Strategic Management | This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction. | 15 | Yes |
| Strategic Marketing | This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy. | 15 | Yes |
| International Marketing | This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications. | 15 | Yes |
| Corporate Communication Strategies | This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy. | 15 | Yes |
